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2007 Event Sponsor Opportunities
Key
Contact for Sponsorships (415) 759-2690 •
email: dave@rhodyco.com
Consistent
Through All Events:
All RhodyCo events
feature a consistent level of marketing and promotion. RhodyCo partners
with a variety of media to have TV, radio and newspaper promotion
in each event. All events are also marketed via: direct mail color
entry brochures, event web sites, fitness magazine ads, and posters.
Sponsor branding via bib numbers, t-shirts, banner signage, prize
give-aways, promotional announcements, goodie bag stuffing and sampling
are key features available to sponsors in all events.
Tailored Promotional
Strategies - Prorated:
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Photo
by Gene Cohn.
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All 'Major
Sponsors' (limited to 3 per event) are featured with prominent
logos, with marketing lines (or 'call to action') in all of
the event media and on all promotional materials (i.e. logo
on all participant t-shirts). See detailed sample, after
the schedule, below.
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'Retail
Promo' (see below): RhodyCo has established chainwide supermarket
in-store promotions (3 weeks each) for every event.
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'Sampling'
- this is the basic program, focused on on-site promotion, It
includes sampling (from booth or via 'goodie bag stuffing'),
banners and announcements, with pre-event promo in entry brochures
and on the event web site.
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'Hybrid
Packages' - you tell us your objectives and budget range,
and we plan a strategy that matches, using the parts of event
marketing that help fulfill the strategy and achieve your objective.
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RhodyCo
Schedule & Sponsorship Range:
2-4-07
Kaiser Permanente
San Francisco Half-Marathon & 5K - 23rd Annual
•
San Francisco, CA • 9500 runners •
Benefits: Hemophiliac Society and Family House •
Sponsor range: $1000 sampling - $10,000 major. •
Retail Promo w/ Mollie Stones Markets: $3,500.
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Sun. 3-19-07
Emerald Across the Bay 12K 'A Celebration of Running'
•
Sausalito to San Francisco, CA • 4,000 runners •
Benefits: Edgewood Center for Children & Families •
Sponsor range: $850 sampling - $15,000 major. New Title Sponsor
also available. • Retail Promo w/ Andronico's Markets: $5,500.
Sunday, 4-22-2007
Bridging Communities 2007 - Hands Across The Golden Gate Bridge
• San Francisco • 3000 people join hands across the Golden Gate Bridge • 8000+ for Community Festival • Benefits United Way of the Bay Area • Sponsored by KGO TV- ABC 7 • Sponsor range $1,500 sampling - $150,000 presenting.
Sun. 5-6-07
Workday Devil Mountain Run 5K & 10K - 27th Annual
•
Danville, CA • 2,500 runners & walkers •
Benefits: Children's Hospital Oakland •
Sponsor range: $700 sampling - $10,000 major •
Retail Promo w/ (TBD): $4,500.
Sun. 7-8-07
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Photo
by Gene Cohn.
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Eden Medical
Center's Run to the Lake 5K & 10K
•
Castro Valley, CA • 2,000 runners & walkers •
Benefits: Eden Trauma Center •
Sponsor range: $500 sampling - $7,500 major •
Retail Promo w/ PW Markets: $2,500.
Sun. 8-5-07
Tour de Peninsula 14th Annual
•
33-Mile Bike Tour •
Redwood City, CA •
3,500 riders •
Benefits: San Mateo County Parks Foundation •
Sponsor range: $850 sampling - $15,000 major •
'Presenting' level also available •
Retail Promo w/ Andronico's Markets: $5,000.
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Sun. 9-16-07
5K & 10K Banana Chase & Young Champions Run
•
San Francisco •
4,000 runners • Benefits: UCSF Children's Hospital •
Sponsor range: $800 sampling - $25,000 major • Retail Promo: t.b.d.
Sun. 11-25-07
California Academy of Sciences Run Wild 5K & 10K XXIII
•
San Francisco • 8,000 runners & walkers •
Benefits: California Academy of Sciences •
Sponsor range: $1,500 sampling - $25,000 major •
'Presenting' level also available •
Retail Promo w/ Andronico's Markets: $10,000.
NOTE:
All RhodyCo events are annual, so each year's schedule is
similar.
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'Champions
Run For Children' 2002
Photo by Ken Lee.
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California
Academy of Sciences 'Run To The Far Side®'.
Photo by Dong Lin. The Far Side® is
a Registered Trademark of FarWorks, Inc.
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Demographics:
89%
college educated
92%
professional/managerial
$87,000
median family annual income
36
median age* 51% male / 49% female
*Note:
Median age is getting younger and gender split becoming more
even due to major influx of women in their 20's.
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Events:
All of RhodyCo events share three major qualities:
1) Each one is
a fundraiser for an important Bay Area charity.
2) All are high-sweat,
fitness events.
3) All are high
profile events produced by RhodyCo Productions.
History:
RhodyCo Productions has been producing high-profile fitness events
in Northern California since 1984. In that 23 year history RhodyCo
has produced nearly 300 major events, involving over 1 million participants
(amateur athletes), generating over $5 million for charity and billions
of media impressions for sponsors.
Impact* Sponsor
Success:
•
66% of Adults Would Switch Brands to Support a Cause.
•
78% of Adults Would Switch Brands to Support a Local Event.
*Source:
Cone/Roper Study 1996 and repeated in 2001.
CONSISTENT
PROMOTION WITH EACH EVENT -- EXAMPLE:
The following
promotional pieces are offered to major sponsors. In setting up a
major level promotion, these elements will be incorporated into a
strategy that includes the specifics of each media partner for each
event.
| Event
Brochures: |
Major
Sponsor logo -- featured in a boxed in panel (minimum 3"
panel width x 3") in all event brochures. 30,000 to 60,000 color
brochures per event, direct mailed and distributed via key retail
locations. |
| Retail: |
Supermarket
partner with each event provides in-store promotion. |
| Program: |
Major Sponsor logo -- featured in a boxed in panel (minimum 3"
panel width x 3") in all event brochures. |
| Newspapers
& Magazines: |
Major
Sponsor logo featured in priority position, with a maximum of
3 other major sponsors, in all print ads. |
| Radio:
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Major
Sponsor will be identified as the "official sponsor" in a minimum
of 66% of all the radio spots for each event. |
| TV: |
Major
Sponsor logo featured on-screen in the closing billboard shot
of all :30 promos for each event. |
| Web
Sites: |
Major
Sponsor logo -- and marketing message -- to appear on each event's
website, including 'rhodyco.com' and 'SFGate.com'. These can include
link to Major Sponsor site. |
| T-Shirts: |
Major
Sponsor logo on all event t-shirts* -- all participants and volunteers
receive a t-shirt at each event. |
| Announcements: |
Major
Sponsor will be promoted on-site at each event by professional
event announcers (with scripted promotional lines provided by
Major Sponsor) over PA announcements at the start, at the finish
line and in the post-event staging areas. |
| Booth/Sampling: |
Major
Sponsor will be provided with a booth, including canopy tents,
tables, etc. in each event's expo for participants with opportunities
for Major Sponsor on-site promotion, including sampling, demonstrations,
enter-to-win programs, etc.
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Photo by Gene Cohn.
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| Signage: |
RhodyCo
will place Major Sponsor banners (20 per event, provided by Sponsor)
at each event at the start, finish, post-race & stage. |
| 'Goodie
Bags': |
Major
Sponsor literature (i.e. coupons) or product sample can be pre-stuffed
into 'goodie bags' provided for each participant. |
| Mile
Markers: |
Limited
to one sponsor per event. The sponsor's custom 2 foot wide banner
is mounted on top of RhodyCo's 8 foot mile markers. An exclusive
signage position on 6 mile markers (min.) per event. |
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