Consistent Promotion Through All RhodyCo Events:

All RhodyCo events feature a consistent level of marketing and promotion. RhodyCo partners with a variety of media to have TV, radio and newspaper promotion in each event. All events are also marketed via: direct mail color entry brochures, event web sites, fitness magazine ads, and posters. Sponsor branding via bib numbers, t-shirts, banner signage, prize give-aways, promotional announcements, goodie bag stuffing and sampling are key features available to sponsors in all events.

Tailored Promotional Strategies - Prorated:

____________________________________

All 'Major Sponsors' (limited to 3 per event) are featured with prominent logos, with marketing lines (or 'call to action') in all of the event media and on all promotional materials (i.e. logo on all participant t-shirts). See detailed sample, after the schedule, below.

____________________________________

'Price Options' Sponsorship packages are prorated according to the promotional elements included in each. Prices range from $500 to $50,000.  RhodyCo tailors each promotional package to the unique strategies of each sponsor.

____________________________________

'Retail Promo' (see below): RhodyCo has established chainwide supermarket in-store promotions (3 weeks each) for every event. Retail partners include: Mollie Stone's Markets, Andronico's, PW Markets and Lunardi's.

____________________________________

'Sampling' - this is the basic program, focused on on-site promotion, It includes sampling (from booth or via 'goodie bag stuffing'), banners and announcements, with pre-event promo in entry brochures and on the event web site.

____________________________________

____________________________________

'Hybrid Packages' - You tell us your objectives and budget range, and we plan a strategy that matches, using the parts of event marketing that help fulfill the strategy and achieve your objective.

 

 

RhodyCo Annual Schedule

The following are events that RhodyCo produces annually (many for the past decade or two).

RhodyCo also develops new events -

email: dave@rhodyco.com for the latest additions or with your event development ideas.

Demographics:

89% college educated

92% professional/managerial

$92,000 median family annual income

36 median age* 51% female / 49% male

*Note: Median age is getting younger and gender split becoming more even due to major influx of women in their 20's.

 

Events: All of RhodyCo events share three major qualities-

1) Each one is a fundraiser for an important Bay Area charity.

2) All are high-sweat, fitness events.

3) All are high profile events produced by RhodyCo Productions.

History: Celebrating 25 years in business, RhodyCo has produced over 360 major fitness events since 1984, with 1.3 million participants.

1417 Irving Street San Francisco, CA 94122

PHONE: 415•759-2690 FAX: 415•759-2699

email: dave@rhodyco.com

To return to the top of the page, click here.